Apply Text Consistently
- The preferred font for text is Verdana
- Do not use all capitals, either for titles or to emphasise text
- Avoid the use of italics
- Don't underline text because underlining denotes a link on the web
- Use static text at all times
- Use bulleted lists
- Break down your content into manageable chunks
- If you have to have a long page use anchor links
- Don't use large blocks of text in bold as they lack contrast and lose effectiveness
- Use left aligned text as it is more legible for web pages
- Keep headings in black and use sentence case
- Don't use graphics for commonly used terms such as telephone, fax, or email
- Text should be well structured using heading styles defined by the style sheet
- Indenting text can waste vital space so only do this if a bulleted list is needed
- Text should not be justified as this creates problems for people using magnifying software
- Large amounts of text should be well planned so that they are spread out over a number of pages and linked to each other using previous page and next page links
All organisations are single. The Government, Bracknell Forest Borough Council, an Area Committee, a Select Committee are all single, for example 'The Government has decided to raise taxes.'
It is acceptable to use contractions like 'you'll' instead of 'you will' or 'don’t' instead of 'do not'.
Don't put apostrophes in abbreviated plurals, as in: PCs, and 1990s. Make sure you know the difference between: It’s a sunny day (where it’s means it is), and The cat chased its tail (where its shows ownership or belonging).
Use email (not e-mail), online (not on-line) website (not web site), internet (not Internet). Firefighters is all one word, headteacher is one word.
Bullet points must be presented like this:
- Note the capital for the first word
- Also note there is no full stop
- And there is a colon at the end of the introductory line
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